Bred To Shred ensures surf schools are always equipped with the finest surfboards and wetsuits to give first-time participants a truly magical and fun initiation into the sport of surfing.
Furthermore, the program focuses on alleviating the financial burden felt by surf school operators due to high equipment costs, turnover and repairs.
A bit about Rabbit
As with everything I did in surfing, it was 10 years before it’s time. In fact, it was 2 years before Alan Atkins and Professor Brian Lowdon road tripped the first Surfing Australia Level 1 Coaching Accreditation Course up the East Coast of Australia. While all the local hot kids like Jay Phillips, Shane and Dean Bevan, Jason Buttenshaw and China O’Connor received elite coaching, they did not have 10 cents between them and there was no way parents were going to actually pay me $10, so I morphed it onto the Snapper Rocks Junior Development Program and the club won 13 consecutive Straddie Assaults (87-99). In 1992 I stepped up to National Coaching duties, where Australia won Gold in France, then from 93-98 I was the National Coaching Director, and in collaboration with Eddie Valladares, overhauled the Level 1 Coaching Accreditation and created and wrote the manual for the world’s only Level 2 Coaching.
From 1999 I had a 4 year tenure as CEO of the ASP, where I spearheaded and establishing the Dream Tour with its Best Surfers / Best Waves mission. 10 years as ASP President followed, were I presided over a dynamic era of growth through live streaming, while Kelly Slater and Andy Irons took the Dream Tour into the stratosphere.
I then returned to my coaching roots focussing on Dean Morrison, who I had raised as a grommet. Together we followed the World Tour and I coached Dingo as he secured consecutive Top 10 World rankings. A frustrating situation made me rethink my whole approach and future plans.